To celebrate the USA Mullet Championships, Fritos is offering 1,000 free mullet haircuts in August. Fans can get the hairstyle at any of the 133 Floyd’s Barbershop locations across the country during Free Fritos Flow Fridays, while appointments last. By associating with a popular haircut trend and engaging with fans through social media contests, Fritos can create a strong brand presence and increase consumer engagement.
In addition, those with a Fritos Flow or already rocking a mullet can enter to win big. Fritos is giving a $10,000 cash prize to the best mullet at the Mane Event in October. To enter, register for the Men’s 18+ competition on the USA Mullet Championship website. Additionally, fans can share their #FritosFlow on Instagram for a chance to win a year’s supply of Fritos. Simply post a mullet photo, tag @officialfritos, and use #FritosFlow and #Sweepstakes. For more details on the free haircuts and the championships, visit the Fritos and USA Mullet Championship websites.