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The McVitie’s BN Popping Candy Cake Bars are a new product from Pladis for the UK market formulated with taste and texture in mind to position them perfectly amongst curious foodies.

The product is crafted with sponge cake along with a cream filling that’s infused with popping candy pieces that will activate upon being eaten. These ingredients combine to create a creamy yet surprising texture and are sure to be a hit amongst kids or adults alike. The cake bars come in Sizzling Strawberry and Crackling Chocolate flavor options, which come in five-packs priced at £1.25.

Senior Brand Manager – Cake at Pladis UK&I Niall O’Connor commented on the McVitie’s BN Popping Candy Cake Bars saying, “With their signature smile, McVitie’s BN biscuits are treasured not just for their great taste, but for their ‘fun’ factor – and McVitie’s BN Popping Candy Cake Bars tick both of these boxes. Mixing the classic flavours BN is known and loved for with a surprise pop of candy for an extra taste sensation, our BN Popping Candy Cake Bars promise a unique, exciting snacking experience which will help tantalise the tastebuds of younger families on the hunt for novel treats.”

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