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Jeff Lau is on a mission to smash stereotypes with his new makeup line for men called NuNorm.

Lau was originally inspired to create NuNorm after watching his son experiment with makeup and nail polish. In an effort to help other men enjoy the same carefree attitude when it came to applying makeup, Lau launched NuNorm. This lineup of makeup designed exclusively for men consists of five essential products: a tinted moisturizer, a buildable complexion stick, a brow pencil, blotting and setting powder, and a makeup brush. The star of the lineup is the Quick Cover complexion stick, which comes in 17 shades and is designed to help conceal blemishes and even out discoloration.

With products specifically formulated to address many common male skincare issues, including acne, redness, enlarged pores, and dry skin, NuNorm offers a wealth of options.

Image Credit: NuNorm, hypebae, nunorm

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