Bluebella, the celebrated luxury lingerie and nightwear brand, has officially unveiled its eagerly awaited swimwear collection, marking a significant expansion of its product line. Under the ‘Swimwear, Redefined’ campaign, the brand extends its design expertise into a dazzling array of swimsuits and bikinis, crafted from luxurious and recycled materials, complemented by an assortment of accessories like body chains and belts.
This collection promises versatility, effortlessly transitioning from beach to bar with styles that feature signature Bluebella elements such as cut-out designs, modern metalwork, and silhouette-enhancing shapes, available in a vibrant color palette and classic black. The launch reflects the brand’s commitment to celebrating sensuality and empowering individuality. Emily Bendell, CEO and founder of Bluebella, shared her enthusiasm, noting the collection’s high-fashion appeal and wearability. The range will be available from 29/02/2024 on Bluebella’s website and through select retailers including Victoria’s Secret and Urban Outfitters.
Image Credit: Bluebella
