Lunar New Year-inspired aesthetics are big for brands during this time of year as Chinese New Year nears, taking place on the 22nd of January. The Boston-based footwear label New Balance has already announced the drop of a range of new models that will honor the holiday. For 2023, the brand celebrates Chinese New Year with a new take on the New Balance 550, three iterations of the fan-favorite 2002R sneaker, the 574 model in nude and red color schemes, as well as the 9060 shoe in a “tasteful grey palette.”
The Lunar New Year-inspired range of products for New Balance this year is, without a doubt, sizable. The brand looked to evoke “feelings of warmth and togetherness” throughout the design.
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