The Kellogg’s Rice Krispies Multigrain Shapes cereal has been launched in the UK as a new non-HFSS breakfast food perfect for families to pick up. The cereal features the namesake multigrain recipe and a variety of different shapes to make it more fun for kids to enjoy, while also changing the textural nature of the product. The cereal has 30% less sugar than alternatives and is high in fiber to round it out as a great breakfast open for families to enjoy.
Shopper Marketing Manager Lejla Damon spoke on the Kellogg’s Rice Krispies Multigrain Shapes cereal saying, “Rice Krispies is an iconic brand and we wanted to update our range of Rice Krispies Multigrain Shapes to offer families a broader range of non-HFSS children’s cereals.’’
