The value-conscious shopper is at the forefront of many product innovations as of late in the face of rising costs, which is exactly what we’re seeing with the Willow Spreadable. The butter alternative from Saputo Dairy UK comes in a 500-gram tub format that’s easy for consumer to incorporate into any recipe or spread onto their toast. The family-sized product is competitively priced and will no doubt catch the eye of cost-conscious consumers this fall as more shoppers look to reduce their spend at the checkout.
Head of Marketing for Butters, Spreads & Oils Georgina Thomas spoke on the new Willow Spreadable saying, “At Saputo Dairy UK, we are always looking to support consumers and their ever-changing shopping needs. Willow Spreadable is a versatile, great value alternative to spreadable butter. The new 500g pack is ideal for families of all sizes and presents us with an opportunity to capture price sensitive shoppers who have previously opted for private label.”
