The SKYY Vodka ‘SKYY Says I Do’ campaign has been created by the brand in partnership with NYC Pride as part of ongoing support for the LGBTQ+ community and marriage equality. The campaign will cover wedding costs for 100 couples on a nationwide basis as part of a sweepstakes through Instagram and at a pop-up chapel in New York City in celebration of marriage equality. Couples can enter to have their wedding covered by simply posting a photo of themselves toasting to marriage equality, using the hashtag #SKYYSaysIDo and tagging @SKYYVodka on Instagram.
Campari Senior Category Marketing Director Sean Yelle spoke on the SKYY Vodka ‘SKYY Says I Do’ campaign saying, “As a supporter of marriage equality, SKYY Vodka is proud to stand alongside the LGBTQIA+ community. The progressive spirit of SKYY Vodka is rooted in its California origins, and the brand is committed to making a positive impact on social justice issues that affect the community at large.”
