Ceder’s ‘January, It’s Anything But Dry’ campaign has been launched ahead of the holidays to encourage consumers to take a break from alcohol without having to leave some of their favorite cocktails behind.
The campaign encourages consumers to ditch alcohol consumption in the new year, but encourage them to enjoy time with friends and family in a positive way. The campaign includes a commercial featuring a couple mixing some alcohol-free cocktails on the beach before revealing it’s fake as a way to make the most of a dreary day.
Head of Marketing Solene Marchand spoke on the Ceder’s ‘January, It’s Anything But Dry’ campaign saying, “Our January, It’s Anything But Dry campaign aims to inspire us to start the year right, try new things, and add some fun back into the brand-new year. Ceder’s is all about zero moments missed so that you can embrace life to the full, and live free spirit.”
