The It’s Like Skin 2-in-1 Concealer + Tint is the newest release from Alicia Keys’ Keys Soulcare brand and it’s a hybrid product that’s clean and suitable for all skin types. This two-in-one product allows for buildable, light-to-medium coverage, either as a spot concealer or an all-over skin tint. This product aligns with current consumer desired for products that allow them to accent their natural beauty without heaviness, cakiness or too much coverage.
“It’s Like Skin is an extension of our multi-tasking best-sellers Let Me Glow Illuminating Serum and Truly Becoming Multi-Benefit Peptide Serum, which invite you to own your own vision of beauty,” says Kory Marchisotto, President, Keys Soulcare, “What’s unique about It’s Like Skin is that we created a color-skincare hybrid that places a high emphasis on skincare benefits with beautiful buildable color.”
