Thanks to the power of augmented reality, wine lovers have been able to interact with Chronic Cellars’ skeleton mascot with glasses and a purple Hawaiian shirt straight from the winemaker’s labels and now, customers can also chat with the skeleton as an AI sommelier. Design firm Rock Paper Reality worked with the winemaker to create a new way for people to experience the Purple Paradise character and chat with the brand mascot via artificial intelligence.
Customers can ask the character about the brand’s product line, recipes and more, all of which helps to make the experience of enjoying wine more friendly. “Wine can be perceived as intimidating, especially by those who are new to the category,” says Patrick Cramb, VP of brand marketing at WX Brands, the parent company of Chronic Cellars, “So we see this as a valuable opportunity to break down barriers for consumers by allowing them to ask questions to an expert without fear of judgment.”
