Playboy Spirits’ PLAY HARD Seltzers is a line of premium vodka seltzers packaged in cans with iconic artwork by Andy Warhol. Within packaging adorned with Warhol’s renowned Bunny Head pop-art painting from 1989, adults will find refreshing, indulgent varieties like Mango Dragon Fruit; Grapefruit Yuzu; Pineapple Passion Fruit; and Apple Prickly Pear.
Hard seltzers have become a dominant force in the alcohol industry, and legacy brands are capitalizing on this, grabbing the attention of a new generation by crafting their own enticing and refreshing hard seltzer offerings. PLAY HARD Seltzers speak to Playboy’s fashion-forward Gen Z and Millennial following with artful packaging designs, all-natural flavors and a playful spirit. As Marc Bushala, the CEO of Playboy Spirits and SIP, states, “PLAY HARD [is] designed for those who seek great flavor, premium quality and style.”
