Coca-Cola Europacific Partners (CCEP)’s Great Britain Christmas can multipacks will now include NaviLens codes on its cardboard packaging designed to aid partially sighted or visually impaired individuals. Shoppers who are partially sighted can scan the barcodes using the camera on their smartphone, and the NaviLens software contextualizes the product information. Consumers do not need to be aware of the exact location of the codes as they can be seen from broad angles, up to four meters away, and when not concentrated.
“People with sight loss should have the same access and choice as our sighted counterparts, but currently, important information on packaging can often be in very small print, making it difficult or impossible for us to read,” says Marc Powell, RNIB’s accessibility innovation lead.
This innovative addition allows blind and visually impaired people to independently access important information about the products they’re consuming.
Image Credit: Coca-Cola
