IHG has opened the first Vignette Collection
hotel in the Americas, the newest brand in the company’s
fast-growing Luxury & Lifestyle portfolio.
The 355-room Yours Truly DC, a Vignette Collection
hotel, located within Washington, D.C.’s eclectic Dupont Circle,
was designed by Simeone Deary Design Group.
The property is Vignette Collection’s fourth hotel
to open, joining Hotel X Brisbane Fortitude Valley in Australia,
Sindhorn Midtown Hotel Bangkok in Thailand and Casa da Companhia in Portugal.
Future openings span from El Gran Encomendero in Mexico’s Yucatan Peninsula and The Gwendolyn in
Oregon’s wine country to Carlton Al Moaibed Hotel in Saudi Arabia,
House of Chinhara in Zimbabwe and RIHGA Royal Hotel Osaka in
Japan.
The brand currently has 14 hotels in the pipeline,
with the goal of having more than 100
properties globally over the next 10
years.
“We committed to bring Vignette
Collection to the American market and this first opening in the
nation’s capital sets the stage for growth of Vignette Collection
across the Americas,” said Claire Bennett, Global Chief Customer
Officer for IHG Hotels & Resorts. “Whether you
travel for work or pleasure, Yours Truly DC welcomes guests not
just with an invitation to stay and relax, but also to explore and
discover Washington D.C. This is an exciting addition to the over
6,000 hotels available within the recently reimagined IHG One
Rewards loyalty program, and we look forward to creating unique
moments and unexpected connections at Yours Truly DC for our
members and guests.”
At Yours Truly DC, a Vignette Collection hotel, an open concept living room is punctuated by biophilic design, vivid earth tones and the occasional disco ball. Velvety armchairs and couches encourage conversation while nooks
have been created for those seeking quiet.
Design-forward rooms
and suites blend modern comfort, intuitive amenities, and warm, colourful styling, while artwork by national and local artists
adorn the walls.
Known as ‘Memorable Rituals’, Vignette Collection hotels
are meant to deliver unexpected surprises to every guest’s stay.
For example, at El Donut
Shoppe, an outpost of the Orlando-based record store,
located off the hotel’s lobby, guests can curate the soundtrack to
their stay.
Featuring rare jazz, funk, soul and hip-hop vinyls,
records are available on loan from the music library to spin on
the hotel’s in-room turntables.
Yours Truly DC also hosts a rotating
line-up of on-site programming, including pop-ups and intimate
house shows from local artists and DJs, setting the scene for
discovery.
Set within the living room is Mercy Me, the
hotel’s ‘Sorta South American’-inspired restaurant and bar created
by local culinary trendsetters Andrew Dana and James
Beard-nominated Chef Daniela Moreira. Visitors can indulge in
South American staples alongside an imaginative cocktail menu.
During the day, the hotel’s Call Your Mother offers playful Jewish
breakfast and lunch classics, including towering bagel sandwiches
and coffee from area roasters.
Guests can also stock their in-room
mini fridge space with snacks and sips from Mercy Me, like craft
beers, cold brew, and cookies served with a nightcap.
At Vignette Collection’s core is the belief that
travel should champion everyone, and each hotel’s ‘Means for Good’
is chosen to uplift its local community.
The Yours
Truly DC Small Business Collective is a hotel initiative that
supports neighboring small businesses. Comprised of hand-selected
partners, many of which are women-owned, businesses in the
collective include a florist, holistic spa, specialty map curator
and crystal retailer, among others. Guests receive exclusive
offers and perks from the businesses to encourage them to shop
locally while in town.
Yours Truly will also host ‘Small Business
Collective Marketplaces’ on-site quarterly where guests can peruse
and purchase products from these local retailers.
Additional hotel amenities include an outpost of
Groom Guy, a modern barber shop offering haircuts and premium
personal care products; a gym, which shares inspiring workouts
daily on its chalkboard walls; and 15,000 square feet of meeting
and event spaces, running the gamut from a studio and ping pong
room to an outdoor patio and 3,400 square-foot ballroom.
