The all-new TechnoSatin Gel Lipstick by Shiseido reinvents lipstick with a satin finish that’s long-wearing, hydrating and most of all, comfortable to wear.
In recent years, there has been a noticeable shift in consumer preferences toward lip products that deliver more than just color and matte or glossy finish. Consumers are seeking out lip products that boast the comfort and skin-caring benefits of a balm. According to the beauty brand, this new product was intentionally made to offer a “stress-free feel like a lip balm.”
This comfort-focused formula can be attributed to Stretch-Flex Technology, which boasts a formulation that transforms from an oil to a gel. As a gel, the product smoothes and plumps the lips, all the while delivering long-wearing color that hydrates and “acts like a second skin.”
