Woolrich presents its latest collection designed for the Spring/Summer 2023 season with the Unorthodox Outsiders campaign that captures a sense of Americana. It follows the Outsiders range that was released last year for the FW22 season. This time around, the narrative branches out to three unique sartorial themes including Pennsylvanian Walk, Lakeside Summer, and American Road Trip.
Each one takes those through the flow of the seasons as Pennsylvanian Walk is a modern iteration of the brand’s past with a sustainable angle. It uses conscious materials and natural eyes followed by American Road Trip which is a more classic take on the brand’s staple silhouettes including grunge aesthetics and bright tones. Finally, Lakeside Summer draws inspiration from summer activities and features lightweight materials and patterns.
Image Credit: Highsnobiety, Charlie Denis
