Excedrin is unveiling its new headache relief supplements under the ‘Head Care’ line. The line features the ‘Proactive Health,’ ‘Replenish + Sleep,’ and ‘Replenish + Focus’ supplements, each providing unique benefits. When experiencing discomfort, consumers can take one Proactive Health tablet daily to “promote healthy blood flow within the brain.”
“Traditional Excedrin products can and should still be used to find relief from headaches or migraines,” Rishi Mulgund, Haleon’s brand director of pain relief, tells Marketing Daily. “The goal is to support consumers before, during, and after occasional head discomfort.”
‘Replenish + Sleep’ and ‘Replenish + Focus’ are drink mixes that contain ginger, theanine, and electrolytes. These supplements help users focus or sleep thanks to the inclusion of caffeine and melatonin.
Image Credit: Excedrin
