Inspired by a viral moment, Coors Light created a special edition beer can that specifically speaks to baseball fans.
Recently, Major League Baseball player Shohei Ohtani made the news when he hit a ball that collided with an LED billboard at the stadium, causing some of the light panels advertising Coors Light to go dark.
Recently, Major League Baseball player Shohei Ohtani made the news when he hit a ball that collided with an LED billboard at the stadium, causing some of the light panels advertising Coors Light to go dark.
In response to requests from fans, the beer brand created a special can with a design that references the blacked-out, missing pixels. At a first glance, the can of Coors Light seems to be the same as usual, except for a cluster of dead pixels on the upper portion of the logo.
Coors Light made the limited-edition product available at Ohtani’s first home game back in Southern California, with signage that intentionally replicated the accidentally destroyed ad.
