The Lynx G.O.A.T. packaging is being launched in the UK as part of a campaign to capture the attention of Gen Z shoppers and introduce them to the recognizable scent of Lynx Africa. The packaging features the Greatest Of All Time (G.O.A.T.) phrase as a mens of resonating with a younger audience, but features the original Lynx Africa scent. Each bottle of the deodorant will feature a QR code for shoppers to scan to unlock a series of exclusive prizes and experiences, which are meant to help further increase relevance with today’s Gen Z shopper.
Marketing Director of Deodorant and Skin Cleansing, Unilever Monique Rossi spoke on the Lynx G.O.A.T. packaging saying, “Lynx Africa is arguably the most iconic male fragrance on the market. Through social listening we understand that it is much more than just the nation’s most used fragrance, it is a huge part of UK culture. And, as culture evolves, so does Lynx, which is why we’re on a mission to boldly celebrate its G.O.A.T status and recruit the next generation by getting closer than ever to their world.”
