Dry shampoo brand Batiste is launching a cause marketing platform to support the health and well-being of Gen Z. Ultimately, with this new platform, Batiste says it “will support Gen Z in taking the time to focus on themselves to foster, support and improve their mental health and well-being.” These initiatives focus on spotlighting the importance of peer-to-peer connection, especially as it relates to mental health among Gen Z and Millennials.
Batiste launched a year-long partnership with Active Minds (a leading nonprofit organization providing mental health awareness and education for young adults) and it is also launching a partnership with Dr. Courtney Tracy, LCSW, PsyD, better known as @the.truth.doctor to millions of followers on TikTok.
