To support the launch of its new supplements for pets, human-grade dog food company PetPlate ventured into the metaverse with PetPlate Park. The virtual pet land, or “Petaverse,” was created to not only bring awareness to the company’s newest offerings but also create a community to connect pet parents.
Within the Petaverse, the company reaches its target consumers within the gaming and pet communities with an experience that challenges virtual visitors to find dogs hiding in the park. Within the virtual world, players can collect branded wearables, NFTs, product discounts and more.
PetPlate is introducing Chill Out Soft Chews as a calming, peanut butter carob-flavored supplement with ashwagandha and L-theanine, as well as Up to Fluff Soft Chews to support a healthy skin and coat with biotin and salmon oil.
