The products include a range of items like dry roasted peanuts and pistachios alongside chocolate almonds, gummy butter flies and peach rings. The Trail Mix products are also formulated with flavor and function in mind to help consumers maintain their lifestyle in a delicious way, and come in three options including the Probiotic Trail Mix, Protein Trail Mix and Antioxidant Trail Mix.
Senior Vice President and Chief Merchandising Officer at Rite Aid Pamela Kohn commented on the Ello Market snack products saying, “We’ve been paying close attention to consumption habits to ensure our offerings fulfill the needs and desires of our customers. We’re excited to bring Ello Market to our stores and introduce shoppers to a line where quality snacks meet unbeatable value.”