The mono-material cap is 100% recyclable and replaces the previous flexible silicon valve without compromising on the portion size per squeeze. The cap is also reported to help with getting more ketchup out of the bottle when it’s nearly empty to accommodate greater ease of use for the end consumer.
Sales Director – Food Market for Berry Global Matthias Hammersen spoke on the new Heinz ketchup cap saying, “Heinz set us the kind of challenge that suits us and our development departments best: to reconstruct the design of the cap to make it 100% recyclable, without affecting the performance that millions of consumers know and love. We’re delighted that the finished result exceeds our initial expectations and actually improves the consumer experience.”
