On International Women’s Day, Ford dropped a new video introducing the Ford Explorer Men’s Only Edition—a vehicle that’s missing more than a century of contributions from women. The tongue-in-cheek video presents itself as a traditional car ad and narrator Bryan Cranston explains that the reimagined vehicle is without many of the essential features developed by women: heaters, windshield wipers, turn signals, brake lights and GPS.
In support of the campaign, Ford will be highlighting the achievements and contributions made by female innovators who disrupted the automotive industry. On its social media channels, Ford Motor Company will be bringing awareness to noteworthy innovators and changemakers, as well as products designed and engineered by women like the 1994 Ford Mustang, 1975 Ford Granada and 1999 Ford Windstar.
