The Starburst Fruit Squares are the latest offering from Mars Wrigley for the UK market to provide consumers with a healthier option to enjoy when looking for a sweet candy treat to enjoy.
The product is formatted with fruit puree and boasts a high fiber recipe, which makes them compliant to the HFSS regulations presently in effect in the UK. The product comes in two options including Fruit Mix with apple, strawberry, blackcurrant and orange flavors, and the Tropical Mix with mango, pineapple, lemon and passionfruit flavors.
Marketing Director Kerry Cavanaugh commented on the new Starburst Fruit Squares saying, “The launch of Starburst Fruit Squares is a response to the ever-evolving confectionery landscape, particularly at a time where HFSS regulations are impacting the sector.”
