Burger King is synonymous with flame grilling and to call attention to the new Flame Grilled Whopper-flavored Doritos, the flavored tortilla chip brand created an unmissable flame-grilled billboard. This new ad celebrates a new partnership and the fast food chain’s famed charcoal flavor in an attention-grabbing way.
The controlled stunt turned the advertisement in front of a Burger King into a wall of flames, and it set conversations alight on social media. This kickoff to the Burger King and Doritos partnership and the “triangle Whopper” was also backed by a film on YouTube and social media activations.
Gen Z seems to have a preference for destructive marketing, which has become more popular over the last few years, and in response, brands are exploring the kinds of ideas that are so bold, they demand to be shared online.
