Accor has partnered with Asset World Corp (AWC)
to expand the Fairmont brand to the Kingdom of Thailand.
As part of the deal with AWC, one of the country’s
leading integrated lifestyle real estate groups, the Fairmont
Bangkok Sukhumvit will open in 2024 as the first project
under a multi-property framework for more than 1,000 keys across
multiple Accor-branded hotels in key tourist destinations
throughout the country.
Located in the heart of the city’s Sukhumvit
district, the 419-room hotel will feature a
variety of specialty restaurants & bars offering both
international and Asian cuisine, a rooftop bar with
views of the skyscrapers in Bangkok’s central business district,
extensive meeting facilities, a swimming pool, fitness center, spa and wellness center.
“We are very pleased to launch the first Fairmont
hotel in Thailand, which came after signing a multi-property
agreement with Accor in December 2022, to further expand our
portfolio for the MICE segment throughout strategic locations in
Bangkok,” said Wallapa Traisorat, Chief Executive
Officer and President, AWC. “Through the Fairmont Bangkok Sukhumvit, we will introduce
Thailand and the country’s hospitality industry to a legendary
luxurious hotel brand with unique offerings. Fairmont Bangkok
Sukhumvit will be the first AWC affiliated hotel to be managed by
Accor, and the top integrated luxury MICE hotel in Thailand,
enhancing the capital as a global hub for the luxury MICE market.
The introduction of the Fairmont brand will also strengthen the
Thai tourism industry, create long-term value, and elevate the
surrounding communities and society.”
Aligning with both Accor, Fairmont
and AWC’s commitments to sustainability, the hotel will meet LEED
and WELL green building standards that prioritize energy saving
and a circular economy model on waste management.
The property
will be located in the Sukhumvit mid-town and Asoke junction, with
easy access to the BTS Skytrain and underground MRT train network,
surrounded by offices of multinational companies, Queen Sirikit
National Convention Center, and shopping centers including EM
District.
“At AWC, we have recognized that the luxury
meeting market has become one of the fastest growing segments
since the end of the pandemic, with AWC’s occupancy rate for MICE
almost doubling between 2021 and 2022,” Khun Wallapa added. “As
one of the most popular destinations in the world for both leisure
and business travelers, Bangkok is renowned for its food and
culture, and its reputation as a lifestyle destination with strong
logistics infrastructure and convenient transportation. Therefore,
Fairmont Bangkok Sukhumvit will be ideally positioned to meet the
needs of a new era of luxury events with a distinctive and unique
design.”
With more than 90 hotels around the globe, and a
record-breaking pipeline under development, Fairmont Bangkok
Sukhumvit joins a growing portfolio of renowned properties in
Asia, including Fairmont Singapore, at the heart of the lion city;
Fairmont Makati, which recently celebrated its 10th birthday; and
Fairmont Ambassador Seoul, the newest expression of urban luxury
in the center of the South Korean capital.
Fairmont is part of Accor, the second largest
operator of luxury hotels in the world. Additional luxury brands
in the Accor portfolio include Raffles, Orient Express, Sofitel,
and more.
“We have great trust in AWC, and are
delighted to be working together to bring one of Accor’s most
luxurious brands to Bangkok, as the first Fairmont property in
Thailand,” said Mark Willis, CEO, Fairmont Hotels & Resorts. “The
Fairmont brand is truly legendary, providing world-class services
with unforgettable experiences to our treasured guests. We are
confident that this partnership with AWC and our shared vision
will create a new benchmark for world-class luxury in Bangkok,
supporting both the continued growth of the tourism industry in
Thailand, as well as the ongoing expansion of the Fairmont brand
across Southeast Asia.”
