Echoing an online concept that Lids launched under the same earlier this year, Lids Hat Drop is a new retail concept in Queens, New York that provides access to exclusive and limited-edition drops. This brick-and-mortar retail space focuses on hats, baseball caps and beanies, as well as special collaborations that are meaningful to the surrounding community.
Every Friday, store visitors have first access to new hat drops before the collection goes online. And within the hat space, there’s also a signature Custom Zone where customers can embroider a product of their choosing on-site.
This retail concept further amplifies Lids as a leader in the hat community, and it builds on the proven success of its online efforts.
