Giants Gaming announced a partnership with Malaga Provincial Council in order to foster a strong audience within the Costa del Sol region. Costa del Sol is already one of the most well-liked holiday spots in Europe, so partnering with an esports brand located within the region will help the council appeal to more gamers. The deal involves putting branding on the Giants’ uniforms and doing several live and virtual events and activations, helping promote the esports ecosystem within the region. The Council also aims to aid in making regional tourism attractions more “gamer-friendly.”
“Giants identifies strongly with its land and being able to represent it is a step forward. We are proud to work with Costa del Sol, which has always been innovative and a leader in world tourism. For Giants, bringing the Costa del Sol destination to national and international competitions is a responsibility for us,” said José Ramón Díaz, CEO and Co-owner of Giants Gaming.
Image Credit: Giants Gaming, Malaga Provincial Council
