New York-based fashion brand, Heartloom, expertly blends West Coast ease and East Coast glamour to offer timeless, yet contemporary wardrobe essentials at an affordable price point. The brand’s latest collection features relaxed silhouettes, feminine prints, and novelty fabrics that encapsulate the spirit of today’s modern woman.
Noteworthy pieces include the Fauna Dress, Joanie Blazer, and the Benly Shirt and Alba Short combo. Each item perfectly balances vintage aesthetics with modern twists, appealing to the contemporary muses. The brand is known for quality styles under $200, with occasional leather pieces around $400.
Heartloom is a minority women-founded and run brand and is committed to sustainability. The brand works with a small manufacturer to limit overproduction and reduce waste. This strategic move not only addresses growing consumer demand for eco-conscious fashion, but also sets the brand apart in a saturated market, potentially leading to increased brand loyalty and market share.
Image Credit: Heartloom
