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It’s all too easy to get caught up in the joy of basking under the sun and unintentionally neglecting to apply sufficient sun protection, and this is a particular concern for drinkers who frequently enjoy outdoor patios while sipping their favorite beverages—so Beavertown Brewery set out to create the first-ever sunscreen tailored specifically for beer drinkers. In fact, a new study found that pub gardens were among the most common locations for sunburn, and the brand found that just 18% od people always wear protection when enjoying a summer drink, while 37% have previously been burnt while sitting outside in a pub.

To ensure that adults in the UK enjoy time in the sun while protecting their skin, Beavertown Brewery is installing free dispensers and giving away thousands of free sunscreens across the UK.

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