The uncertainty of choosing the right hair color often deters people from purchasing at-home dye, but Sally Beauty is alleviating this concern by launching Licensed Colorist OnDemand and empowering consumers to feel confident in their choices and achieve their desired look. This free and fast digital consultation service helps beauty lovers receive trusted recommendations from licensed professionals in real time.
Through this new service, customers who are searching for a new hair color will connect with certified, licensed colorists, who will be able to answer their questions. The licensed colorists who specialize in color theory are available for free one-on-one virtual appointments that take about 15 minutes, and customers can effortlessly conclude their experience with a clickable link that populates their online shopping cart.
