Alo Yoga, an activewear and lifestyle brand, has launched its new digital wearable collection on multiple metaverses and social media platforms. This digital clothing line stems from a partnership with Sawhorse Interactive. Previously, the two collaborated to develop Alo Yoga’s Sanctuary on Roblox. The collection was created to provide one dress that can be worn across several devices, despite the various technology on each platform.
The collection serves as a bridge between the worlds of physical and digital fashion and a demonstration of the capabilities of Web3 projects.
“Web3 is quickly becoming the future of fashion and wellness, and Alo is eager to meet our community where they are in their everyday lives,” said Danny Harris, Co-Founder and Co-CEO of Alo Yoga.
Image Credit: Alo Yoga, hypebae, aloyoga
