The Defy Damage Collection is a powerful trio of products by Joico. The capsule includes the Joico Defy Damage Shampoo, the Joico Defy Damage Conditioner, and the Joico Defy Damage Shield.
The formulas are optimized to protect all hair types from various environmental stressors that have a detrimental effect on one’s hair. This includes but is not limited to UV exposure, the “ravaging effects of daily heat styling [tools],” and environmental pollution. As such, the products are perfect for individuals who style their hair frequently and live in high-paced urban environments where pollution can be rampant. The formulas are suitable for all hair types and feature powerful, cutting-edge technology.
Joico promises that using its products will strengthen hair bonds and contribute to “a healthy-hair transformation you can instantly see and feel.”
Image Credit: Joico
