CWT has launched a meetings and events (M&E)
carbon footprint calculator.
Combining travel, hotel stays, meeting space and
F&B carbon consumption information
for corporate events, the tool provides detailed environmental impact
insights to both CWT event planners and clients alike, enabling
more sustainable choices for events aimed at audiences of
between 200 and 50,000.
The calculator analyzes
and reports on individual and collective delegate carbon emission
and waste data for the entire event lifecycle, from planning to
completion. It maps emission data against each individual
customer’s own carbon benchmarks for current and future events.
The report also signposts specific
event elements where more optimal sustainable solutions could and
should be sought – be that event destination, transportation,
accommodation and venues, F&B, material and/or
waste management.
“This year, in-person meetings have
outstripped virtual and hybrid events by ten to one. With nearly
all of our M&E customers and prospects citing ambitious long term
corporate sustainability goals for their organizations – whether
they run ongoing strategic meetings management programs or
individual large-scale events – we are helping them realize their
carbon-emissions reduction strategies,” said Ian Cummings, Global
Head at CWT Meetings & Events. “CWT’s M&E carbon calculator
enables organizations to operationalize a transparent and
measurable solution to connect their people and stakeholders in
the most environmentally frugal way.”
This latest service in CWT’s suite of
sustainable travel products designed to help reduce customers’
impact on the planet, is supported by the carbon
intelligence platform, Thrust Carbon with whom CWT launched
flight, hotel and car hire point of sale carbon indicators last
year.
The M&E carbon calculator
launch follows an intensive six-month pilot program, whereby CWT
tested the tool on its own and select customer events.
“Working with CWT on
the development of this events calculator has been critical to the
shaping of its scalable architecture and robustness,” said Kit Aspen, Founder & Director of Thrust Carbon. “CWT was laser-focused
in wanting a carbon calculator that solved for the industry’s
shortfall of having carbon measures purely for individual traveler
impacts but not for events or vice versa. The M&E carbon
calculator means that CWT has one of the industry’s most
comprehensive tools to measure individual traveler and event
carbon footprints.”
