O-I has achieved a significant milestone by becoming the first glass manufacturer to produce decorated glass bottles utilizing variable data printing through its ‘O-I: Expressions Signature.’ With the new service, brands will be able to change bottle graphics, colors, words or names, and other digitally printed effects for their product packaging.
“Before we had to have various printing stations at the same time that could do eight different design, but sequentially. If a customer ask for two million different names on two million bottles, we can create a database and print them individually along the same line,” said Melianthe Leeman, global marketing director, wines and spirits at O-I.
O-I is capitalizing on a growing consumer desire for personalized products. With the new printing service, brands will be able to create personalized packaging for gifting or special purposes.
Image Credit: O-I
