CLARINS has announced it acquired 115 hectares of land in France as part of the brand’s initiative to tighten up its supply chain and grow more of the ingredients it needs for its cosmetics.
The brand will start cultivating 50 tree and plant species in fall 2024 with the first harvest slated to take place in 2025 and 2026. The brand will grow lavender, almonds, apricot, lemon thyme, nopal, blueberries and prickly pears, which will account for one-third of the ingredients the brand needs for its cosmetic formulas by 2030.
Groupe CLARINS Deputy Chief Executive Officer Virginie Courtin commented on the initiative saying, “For 70 years, Clarins has relied on plant science to develop ever more effective and innovative cosmetic formulas. The acquisition of this domain shows this approach of continuous progress toward ever-greater excellence, security and traceability at the service of our customers.”
