KP Snacks has announced it will be offering the Wheat Crunchies Spicy Tomato in new serving sizes in response to consumer demand. Shoppers will now be able to pick up a 45-gram Grab Bag for just £1 alongside the 70-gram price-marked pack that’s priced at £1.25, which are perfect for consumers seeking out enhanced value. The various products respond to the brand’s continued success in the price-marked pack and Everyday Value sectors, and are sure to be welcomed by consumers feeling the crunch of inflation in the UK.
Trading Director Matt Collins commented on the new Wheat Crunchies Spicy Tomato serving sizes saying, “At KP Snacks, we are always looking to add variety and value to our range and we are excited to be combining Wheat Crunchies, a popular Everyday Value brand that creates a sense of nostalgia in shoppers, with the strong £1.25 PMP format.”
