Ito En is known for its bottled green tea and the beverage manufacturer teamed up with Korea’s top ramen maker to create drinkable ramen in a can. This beverage called Nomu Fururu Reimen (Drinkable Fururu Reimen) packs all of the flavors of a favorite dish into a beverage format that’s ready to be enjoyed anywhere.
The drink captures the essence of the umami noodle dish with ingredients like cold noodle sauce, kimchi extract, gochujang paste and vinegar. As a whole, the drinkable ramen is said to be sour, spicy and thirst-quenching during the spring and summer.
There’s a growing demand for meals in drinkable formats, particularly from busy people who prioritize convenience and efficiency in their daily routines. Quick and easy-to-consume beverages are flavorful and nutritious and some prefer the taste and texture of drinkable meals over traditional solid food options.
