The shots come in two flavors to enjoy including Turmeric Hot Shot and Apple Ginger, which both come in 150ml shots and are priced between £1.50 and £2 each. Set to launch in the UK in April, the shots are packed with nutritional benefits to help consumers easily and deliciously access them whenever they need a quick boost.
Founder Andrew Gibb commented on the new Coldpress juice shots saying, “…as a business that puts democratising top-tier juice at the very heart of its agenda, we just couldn’t help thinking that paying £2 for a 60ml shot was a major barrier to increasing category penetration and allowing more fine juice enthusiasts into the shots fold. At a time of spiralling food and drink costs, we wanted to give the health-conscious juices category a shot in the arm.”
