Oatly takes a transparent marketing approach with new climate footprint labels that are seen printed on its Oatgurt cup packaging. Consumers will be able to know their nutritional values and how their foods have impacted the environment as well. Every single label shows the greenhouse gas emissions through the amount of carbon dioxide equivalents at a kilogram measurement.
It is a third-party organization recognized as CarbonCloud that helps understand the amount used by aggregating the emissions translated to numeric values based on the overall greenhouse gases that are emitted in comparison to the global warming potential measured at a century period. Oatly notes that “consumers should have access to the information needed to make informed purchasing decisions and understand the fuller picture of a product’s impact—how it can affect both their personal health, and the health of our planet.”
Image Credit: Oatly, Globe Newswire
