Canadian artist Lights is set to unveil an ambient chillstep version of her album ‘Pep’. In a unique promotional strategy, she took to Twitter to give fans a glimpse of what’s in store. The teaser showcased Lights on a couch, engrossed in a newspaper. The headline? “Obituaries Continued”. Intriguingly, each obituary corresponds to a song title from the album, complete with a whimsical backstory. For instance, the track “Jaws” narrates the tale of a daring heist, a coastal escape, and a tragic encounter with a shark.
In a subsequent tweet, Lights showcased a musical snippet, transitioning from the original version of her album to the anticipated chillstep rendition. The innovative teaser campaign has undoubtedly piqued the interest of her fanbase, eagerly awaiting the album’s release. For a firsthand look at the tweets and to stay updated on the album drop, fans are encouraged to follow Lights on Twitter.
