Cheeky Wireless Service Ads : Nada Yada Yada

Visible, Verizon’s all-digital wireless subsidiary, has launched a fresh campaign featuring actor-director Jason Alexander, emphasizing the importance of transparency in service offerings. The campaign, which humorously uses the catchphrase “yada, yada, yada,” highlights Visible’s straightforward $25 single line unlimited plan, contrasting it with competitors like Metro by T-Mobile that often have hidden conditions.

The campaign, developed by creative agency Madwell, cleverly uses Jason Alexander to underscore the pitfalls of overlooking crucial details, a nod to his iconic “yada, yada” catchphrase. “When we saw Metro’s campaign, our team and partners at Madwell knew we had to call out the hypocrisy,” said Cheryl Gresham, CMO of Verizon Value. “While some might mistake Jason Alexander for someone who’s ok to ‘yada, yada, yada’ over the fine print based on characters he’s played, Jason Alexander, the actor, is honest. And like Visible, he doesn’t take it lightly – making him the perfect spokesperson for the leader in transparent wireless.”

Utilizing cutting-edge XR technology, the campaign will be featured across multiple platforms, solidifying Visible’s position as a leader in transparent wireless services.