The Red Stripe cocktails are a new addition to the Heineken-owned brand’s product portfolio that’s arriving just in time to coincide with the warm weather months for consumers to enjoy. The canned cocktails are crafted with a blend of real Caribbean rum along with mango and lime juices with natural flavors to further enhance the taste of every sip. The cocktails come in two varieties including Rum Punch and Rum Mojito, which both come in with a 5.9% ABV.
Senior Director of Marketing and Innovation at Heineken USA Oscar Martinez spoke on the Red Stripe cocktails saying, “The spirit-based cocktail segment is the fastest growing category within the beer, wine and spirits industry, and with our latest Red Stripe rum innovation, we are able to tap into this trend and introduce this iconic brand to a new generation of consumers.”
