The staggering cost of living increase as of late has pushed many consumers to seek out more affordable food options and ways to cut expenses, so brands are taking note and offering options like the new Hovis Simple White.
The loaf of bread is targeted towards cost-conscious consumers and takes a no-nonsense approach that’s packaged in see-through packaging to show off the quality product within. The bread will be stocked at Tesco and Booker wholesalers locations in the UK with pricing at the discretion of the retailer.
A Hovis spokesperson spoke on the Hovis Simple White bread saying, “As the outlook is hard for many at the moment, we have worked tirelessly to be able to offer a new opening price point loaf, delivering great taste at great value, so our consumers don’t have to compromise on either.”
