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Hip-hop legends Calvin “Snoop Dogg” Broadus and Percy “Master P” Miller have teamed up with Post Consumer Brands to launch a new line of cereal under what has been dubbed the Broadus Foods Snoop Cereal brand.

Though a kids’ breakfast cereal may not seem like a natural product fit for a pair of rappers, the pair are no stranger to children’s products. In fact, Snoop Dogg launched an animated kids’ series called ‘Doggyland – Kids Songs & Nursery Rhymes’ just last year. Snoop Dogg and Master P also helped a child publish his own children’s book after he was harmed by gun violence.

With an army of kids already fans of the duo, the new Broadus Foods’ Snoop Cereal brand is sure to be a hit. The new cereal brand will be released nationwide beginning in the summer of 2023, and will launch with three flagship flavors: Snoop Cereal Fruity Hoopz, Snoop Cereal Cinnamon Toasteez, and Snoop Cereal Frosted Drizzlerz. As Master P sums it up: “We want to make sure kids and kids at heart can have a champion’s breakfast.”

Image Credit: Broadus Foods

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