The new Bath & Body Works Halloween collection has been debuted by the brand ahead of the fall season to provide consumers with a peek of what’s in store for autumn. The product range includes almost 100 limited-edition items that are all arriving at locations nationwide now and feature a variety of themes for avid fans alike to enjoy. Customers can enjoy such returning scents as Vampire Blood alongside the all-new Midnight Spell, Everlasting Magic, Spellbinding Sweets and Moonlit Graveyard.
Chief Merchandising Officer Betsy Schumacher spoke on the new Bath & Body Works Halloween collection saying, “Our customers have always had a passion for Halloween and as we’ve seen that passion grow in recent years, it’s been an exciting challenge to continue to surprise and delight them with new, innovative ideas year after year. With this year’s Halloween collection, we wanted to give customers the spooky details they love with a bewitching twist to help transport them to enchanted castles and haunted graveyards.”
