The Barratt Fun & Fantastic range has been announced as part of the brand’s convenience store channel product expansion to provide shoppers with several high-quality, low-cost options in the UK.
The treat range consists of four options including Jelly Sharks, Dino Mix, Unicorns and Sour Worms, which are all priced at £1 each for 100-gram hang bags. The products are each price-marked to make them easy for shoppers to pick up and know exactly how much they’ll be spending. This speaks to changing consumer habits as more shoppers seek to maximize value.
Marketing Director at Vale Snackfoods Russell Tanner spoke on the Barratt Fun & Fantastic range saying, “These new sweets really are fun and fantastic. The innovative and unique shapes make them great for children or adults alike and are available through the convenience sector.”
