Luxury brand Coach teamed up with augmented reality tech company Zero10 to create an in-store AR Mirror and AR Storefront so that shoppers can digitally try on the brand’s Tabby Bag. This experience can be found at the brand’s Soho New York store and by standing in front of the storefront or the mirror, consumers can pose with different colors and styles of Tabby Bag without having to physically touch the product.
As part of the experience, consumers can access a photobooth mode and download images and share them to social media via Zero10’s app.
Zero10 sees the potential for the AR Mirror to become a fully functional store itself, and its vision is coming to life with this activation.
