Author: Sara Atske

75% who have heard of the term say it should not be used Pew Research Center surveyed 5,078 Hispanic adults from Nov. 6 to Nov. 19, 2023, as part of the 2023 National Survey of Latinos. We asked survey respondents about their awareness and views of the term Latinx and other labels used to describe people of Hispanic or Latino origin or descent. The sample includes 1,524 Hispanic adults who were members of Pew Research Center’s American Trends Panel (ATP). It also includes an oversample of 3,554 respondents sampled from Ipsos’ KnowledgePanel. The survey was conducted online in both English…

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Alternatives to the pan-ethnic labels Hispanic and Latino emerge every so often. But none have been widely adopted or embraced by the population they are meant to describe. And few Hispanic adults have even heard of some of them. “Latinx” is a recent pan-ethnic label that emerged to describe the U.S. population that traces its roots to Latin America and Spain. Awareness of it among U.S. Hispanics has grown, but use remains low. This chapter explores patterns of Latinx awareness and use among the U.S Hispanic population. Awareness of Latinx among U.S. Hispanics grows Nearly half (47%) of Latino adults…

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In addition to exploring awareness and personal use of “Latinx” among U.S. Hispanics, the November 2023 survey also asked those familiar with the term if it should be used to describe the Hispanic population overall and if that use should be more widespread. Most Latinos who are aware of the term Latinx say it should not be used to describe the U.S. Hispanic or Latino population (75%). Strong majorities share this view across many demographic subgroups of U.S. Latinos. Still, there are some differences by demographic characteristics. By gender 29% of Hispanic women say Latinx should be used to describe…

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This report was written by Luis Noe-Bustamante, research associate; Gracie Martinez, research assistant; and Mark Hugo Lopez, director, race and ethnicity research. Editorial guidance was provided by Jens Manuel Krogstad, senior writer/editor; Sahana Mukherjee, associate director, race and ethnicity research; and Juliana Horowitz, senior associate director, social trends research. Methodological guidance was provided by Courtney Kennedy, vice president, methods and innovation; Dorene Asare-Marfo, senior panel manager; and Dana Popky, associate panel manager. Guidance on the communications strategy and outreach was provided by Tanya Arditi, senior communications manager, with support from Andrew Grant, communications associate. The report was number-checked by Carolyne…

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HARDER: social media “Today, teens aren’t just comparing [themselves with] their friends, now they have all of social media to compare themselves with.” MOTHER, 30s EASIER: more resources/information available to them “They have more access to things that we didn’t.” MOTHER, 30s HARDER: social media “Social media affects how teenagers view themselves and they determine their self-worth based on others’ experiences.” MOTHER, 40s EASIER: fewer pressures and expectations “There are not as many household expectations expected of teenagers today. They have more free time and fewer worries.” MOTHER, 40s HARDER: internet/being online “The internet, simple as that. Now kids are…

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